The Psycho-Logic of Sustainable Behaviour
Fri 15th February 08 | 4:00pm - 5:00pm
Think tent
hosted by | MEXT
Is being green catching on or do people just want to be seen to be green?
How can we drive sustainable behaviour, making adoption faster and more profound?
This presentation uncovers the underlying psychological factors that affect people's sustainable behaviour and identifies the points at which people engage in the cause and the barriers that prevent them from further engagement.
Gareth Evans
Gareth Evans is a market researcher and strategist. He has worked in Australia and Europe, advising a range of businesses on communications and marketing strategies based on psychological insight.