This presentation explores the practice of sustainable consumption through the story of the development of 'The Clothing Exchange'. The tale explores the need for tangiable actions that respond to Australia's problem of wasteful consumption. As fashion waste amounts to at least $1.7 billion misspent by Australian consumers every year, this is both an economic and an evironmental waste. Over the last few years, the clothing exchange has provided a system of exchnage to many happy 'customers'. As a form of gentle activism, it has engaged a broad audience from those who are ecologically conscious to those who are the most wasteful consumers. It is a model of exchange that has been adopted by many community groups and business enterprises around Australia (and even beyond) and has gone beyond the capacity of being another event, to kick-starting a swapping movement. The presentation begins by contextualising the problem of wasteful consumption and seeks to communicate the social motivations that drive it. Then it frames the problem and explores 'The Clothing Exchange' as one viable answer. There are many colourful anecdotes and amusing outcomes that make this presentation entertaining as well as ecologically and socially pertinent.