Cycling Promotion Fund's key objective is to increase the level of safe cycling in Australia. They achieve this by:
* Lifting the profile of cycling as a great activity for everyone
* Be a leading advocate for and source of information and advice on cycling.
* Gain increased Government investment for cycling.
* Make it easier for people to choose to cycle.
* Promote and encourage initatives which achieve measurable increases in cycling.
* Recognising, reward and encourage innovation and achievements and promote best practice