talk
february 2009
11:00am - 11:50am
Green Purchasing Panel | Green Marketing Myths and Mythinformation!
Sun 22nd February 09 | 11:00am - 11:50am
Design tent
hosted by | Tri Nature Pty Ltd
Corporate ethics in a murky market place; looking at the importance of balance and formulation vs simply having a "natural" sounding ingredient. Describing the principle of gentle chemistry and the SLS debate as to whether it is still the scapegoat or just suitable for a SLS-free marketing ploy. We'll be looking at a scary list of ingredients, discuss the harmful effects of some chemicals from the Material Safety Data sheet and reveal what is behind the names.
Tracey Freinberger
Tracey has been with Tri-Nature since 2001. she has a day-day marketing and operations role as well as communications and marketing, overseas markets, quality control and product development. Under her stewardship the company has achieved an "Excellence in Environmental Practice" award.
Tri-Nature is 100% Australian owned and manufactured. It was founded toprovide genelt alternative for the cleaning and personal care industry. We wish to show that environmentally hamful chemicals can be replaced with natural, renewable resources without loss of economy or efficiency. At least 80% of products are sourced in Australia. whilst all packagin and labelling is from here and NZ, and all packaging is recyclable.
trinature@hunterlink.net.au