Carbon Balance Consulting believes Carbon neutrality if done well can be an example of balancing the effects business has on the environment and can exert an economic pressure for business to reduce their carbon emissions. Understanding what it means when a business claims its ‘Carbon Neutral’ and how a company achieve this is the difference between a credible claim and a weak one. How does a company achieve this and what’s involved? With vision and foresight businesses can strategise a response to climate change that is a powerful message that engages customers and staff and benefits the environment. Making sure the message has integrity and transparency is the key to a robust Carbon Neutral claim. This talk is ideal for those investigating Carbon Neutrality and the benefits it can bring and for consumers to identify the integrity of claims in the marketplace. This presentation will aim to identify standards and methods in place for carbon auditing and accounting and explain a role Carbon Offsets can play.