To improve how well-received your event is within the local community, events should look to involve the local community as much as possible in the decision-making process of aspects of the event - particularly those that will have a significant impact on them. This may be done through providing special invitations to them to the event or ensuring that their interests are represented in the lead-up and at the event if applicable.
Partnership with local communities and local councils will go a long way into making the event more attractive to attendees, sponsors and contractors. Event organisers can try and source their production needs such as food, equipment and transportation needs from local businesses to demonstrate their commitment to engaging the local community. This will also help lessen the travel-related emissions of these needs on the environment.