Marketing to the ‘green' consumer is extremely challenging, especially so in times of worsening economic conditions. The rhetoric suggests that the recession is killing off green products and services. However, check-out the newspapers, leading websites and current tv ads and you'll find green marketing campaigns abound! 

This conference and workshop explores strategies for successfully marketing green products and services, profiling current campaigns by a range of leading companies (corporate and SMEs).

Conference Key in-depth sessions:

• Is Green Marketing immune to the recession?
• Market segments and how to sell to them
• Green Values vs GreenProducts: What is thebest driver for your brand?
• How to convert the "green intent" in your organisation into real green outcomes
• What to green? The company, its supply chain or its products - a marketing perspective
• Top Tips for creating a credible "green" brand
• Case Studies from IBM, The Body Shop, Paperlinx. Living Edge and many more